Colors play an essential role in the correct reflection of any brand advertising. This visually apparent yet subtle application has an important impact on the way a brand is perceived by the general public. Today’s marketplace is filled with products that are trying to get our attention at every corner, decreasing the likely hood that your business will immediately stand out. According to the way our natural senses the function called Color is the most influential, followed by Shapes, Symbols, and finally Words. Color meanings differ from culture to culture, as well as the impact that your brand has on your targeted audience.
Here are some main notions regarding colors in designing and brand advertising.
Hue is the primary value of a color and how the color red, green, blue, purple, etc. is perceived through the eye.
Saturation of a color is the overall intensity or brightness of the color, any color that appears dull is referred to as desaturated.
Value is the lightness or darkness of overall colors schemes.
And as a helpful orientation point here are the general symbols that each of the basic colors represent.
Blue: Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Security, Trust Worthy, Stability, Science.
Green: Endurance, Healing, Calm, Generosity, Natural, Wealth, Money, Calming, Trees, Ambition, Completion, and Protection.
Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.
Yellow: Optimism, Arrogance, Childish, Freshness, Law, Education,
Pink: Romantic, Feminine, Love, Beauty.
Orange: Cheerful, Enthusiasm, Fascination, Creativity, Passion, Pleasure, Fun.
White: Purity, Cleanliness
Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.
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